It is increasingly difficult to pretend we don’t notice it: politics is getting better looking. The modern political landscape is full of candidates who seem styled not only for public office but for a Vanity Fair editorial spread. You scroll through election coverage and instead of the familiar sea of gray hair and uncomfortably wide ties, you see something different: jawlines, well-tailored suits, teeth that look meaningfully whitened by a professional. Democracy is still democracy, but the casting has changed.
There is also the more generous interpretation: attractive politicians are often a symptom rather than the cause of changing electoral expectations. The electorate has grown more diverse, younger, more media-literate, and far more sensitive to presentation. Politics is now expected to communicate at the same pace as entertainment. If a mayoral candidate can’t appear relatable in an Instagram clip, can they cut through the noise of a thousand competing posts a day? If a congressional representative does not understand how they are visually interpreted, can they stay electorally relevant?
This is not entirely new. The U.S. has flirted with the visual appeal of candidates for decades. John F. Kennedy practically built the blueprint. His campaign did not succeed only because he was handsome and telegenic, but it certainly didn’t hurt that facing Richard Nixon on the first televised presidential debate made the matter painfully obvious. The country’s first brush with mass visual politics proved something political scientists still measure: attractiveness influences how voters assess competence and public perception of trustworthiness—even when people swear they are “only voting on the issues.”
Fast-forward to today, and the political aesthetic stakes have only escalated. The existence of 24-hour news cycles, social media feeds, clip culture, and political thirst TikToks have turned public service into something that occasionally resembles public relations modeling. Candidates are constantly being screenshotted, memed, reposted, and observed in high-resolution. In a political environment where no one reads a five-page policy memo but everyone watches a seven-second clip, visual presence becomes a form of political literacy.
Enter the new wave of aesthetically blessed officeholders.
There’s the now-legendary rise of New York’s mayor-elect Zohran Mamdani, whose name was sliced into a TikTok song for its political implications and circulated for its catchiness. California’s Gavin Newsom has long understood the emotional leverage of presidential hair. Texas State Rep. James Talarico manages to look like the protagonist of a political drama while delivering sermons on healthcare and education policy on the House floor. And, of course, JFK’s only grandson— Jack Schlossberg—has become the internet’s favorite example of political attractiveness.
Whether any of these officials intended it or not, the public reaction around them reflects something serious: the idea that democracy is meant to be performed and seen. Voters now consume politics the way they consume most modern information—as images and soundbites. Visual charisma becomes a shorthand for credibility. This is not necessarily a moral judgment; it is a psychological one. Humans have always responded to confident, symmetrical faces, and now we do so with high-speed Wi-Fi.
Some critics argue that this shift represents a dangerous shallowness, a slide into politics-as-pageant. If people are voting with their eyes rather than their analysis, do we risk confusing editorial polish with actual leadership? Possibly. But we should also be honest: attractiveness rarely operates alone. Attractive candidates who are incompetent usually flame out quickly. The ones who last—JFK being the prime historical example—combine presentability with political fluency. The looks may open the door, but they don’t keep someone in the room.
Perhaps the greatest irony is that we often pretend this isn’t happening, as though discussing looks in politics is embarrassing and unserious. But it has always mattered. It mattered in 1960. It mattered in the Roman Republic, when physical presence was part of rhetorical power. It mattered in monarchies, where height, clearness of voice, and physical strength influenced legitimacy. We are simply witnessing a reemergence of something ancient, projected now through comment sections and high-resolution front-facing lenses.
Into this media-slick environment arrives a very real generational tension. Gen Z is watching a political class that is, in many cases, twice the age of their parents—people who legislate their futures without having to live through them. Young voters aren’t simply drawn to good-looking candidates; they’re craving representatives who actually belong to the century they govern. When someone under 45 runs, it feels like a long-delayed handoff of the baton. The attraction is partly aesthetic, yes, but also existential: younger politicians represent the promise that governance might one day reflect the world the governed actually inhabit.
So perhaps this era of unusually attractive politicians isn’t a step downward but an evolution—an adaptation to a world where voters demand clarity, coherence, and yes, someone who looks capable of leading in 4K resolution. If democracy must survive televised congressional hearings, endless push notifications, and thirty-second clips sliced apart for social media dissection, then maybe the least we can ask is that the people steering the ship understand the camera angle.
And if we end up with better lighting in the process—well, that’s just good citizenship.








